Client prototype – for review only

A.I Accountants (NW) Ltd

Three design directions for client approval. Select a direction below to view the full prototype.

60%
Direction A
The Disruptor

Dark mode, aggressive pricing copy, grid texture. Targets SME owners who are frustrated with traditional practices. Confrontational headline, bold mono stat callouts.

Dark mode Space Grotesk Square corners
View Direction A →
Aa
Direction B
The Professional Alternative

Light, clean, fintech-adjacent. Centred hero, dot grid, generous whitespace. Positions A.I Accountants as a grown-up modern alternative – not a challenger brand, a better choice.

Light mode Jakarta Sans Rounded cards
View Direction B →
50
Direction C
The Trusted Local

Warm, serif-led, relationship-forward. Malcolm's 50-year credential is the hero. AI efficiency is the reason the price is so much lower. Playfair Display for gravitas, DM Sans for readability.

Light mode Playfair Display Warm serif
View Direction C →

All three directions support Purple · Red · Orange · Teal palette switching and Dark / Light mode toggle. Prototype by Fletcher's Studio.