Three design directions for client approval. Select a direction below to view the full prototype.
Dark mode, aggressive pricing copy, grid texture. Targets SME owners who are frustrated with traditional practices. Confrontational headline, bold mono stat callouts.
View Direction A →Light, clean, fintech-adjacent. Centred hero, dot grid, generous whitespace. Positions A.I Accountants as a grown-up modern alternative – not a challenger brand, a better choice.
View Direction B →Light, editorial, institutional. DM Serif Display headlines, deep navy palette, structured grid. Positions A.I Accountants as a scalable group practice with franchise potential.
View Direction C →